A UK-focused call to action: the country that gave the world television in 1926 cannot watch from the sidelines as global platforms define its second century. As DTT multiplexes are decommissioned and AI moves to the edge of the TV set, the next 12 months — not the next decade — will decide who owns the British living room in the 2030s. Grounded in Ofcom's PSB findings and the UK industrial strategy, the manifesto argues for a UK-centred cognitive TV platform that unites telcos, PSBs, OEMs and silicon to lead globally again — as Baird did a century ago.

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