Weekday · 07:40 The home screen is where attention starts.
Every morning, every evening, every weekend — the TV is the first screen the household sees together. RedSquid puts your brand there, not a generic OEM UI.
A day in the living room
Every moment the TV is on is a moment you own.
RedSquid puts your brand, your rails and your monetisation at the centre of every household interaction — from the first switch-on in the morning to the weekend cartoon.
Weekday · 07:40 
Friday · 20:15 Your recommendations. Your bundles. Your ads.
Content discovery, cross-app search, personalised rails and monetisable ad surfaces all live inside your operator app — with OS-level telemetry you control.
Saturday · 10:22 Household profiles, adaptive to each viewer.
Kids profiles, parental controls, personalisation per user — not just per household. Deepens engagement at every age in the home.
The industry challenge
Pay TV is under pressure.
Operators have lost control of the primary interface in the home. RedSquid gives it back.
OTT is eating the living room
Your viewers are spending less time in the pay-TV UI and more time in third-party apps you do not control.
ARPU is flat or falling
Classic subscription bundles have peaked. New monetisation levers — advertising, data, financed hardware — live outside your existing stack.
Replatforming is a multi-year risk
Rebuilding your TV experience on a new OS is expensive, slow, and politically painful. Most initiatives stall at the architecture stage.
See it in action
Your operator app, full-screen.
RedSquid sits invisibly beneath your branded application, intercepting system keys only when the viewer presses them. The overlay below cycles through what RedSquid controls while the operator app stays centre stage.
How RedSquid helps
A TV platform that works the way you already run.
Your service, your UI, your control, your data — with Sharp-built hardware, commercial contracts you recognise, and a phased rollout that respects your estate.
Your app, full-screen
The operator application runs as the primary experience. RedSquid handles the system layer invisibly beneath it — viewers see your brand, not ours.
No major app rewrites
Integrate with your existing Pay TV identity and billing stacks. RedSquid works with what you already have — 100% of data and revenue stays with you.
Hybrid by design
Designed to complement, not replace, your set-top box estate. Phased rollout, modular adoption, predictable TCO.
OS-level intelligence
Telemetry on discovery, viewing and attention flows back into your systems — the kind of signal you never had from a third-party smart TV.
Financed TVs at scale
Complete off-the-shelf TVs including logistics and financing through our partnership with Sharp. Extend customer lifetime by 2–4 years.
Edge AI ready
Roadmap of Edge-AI based AdTech technologies coming directly to the TV — your recommendation engine, on-device.
The commercial case, visualised
Where the ARPU uplift comes from.
Every product you add to the household bundle widens the monthly spend. Layering a RedSquid-powered, financed TV on top is the rung where revenue compounds. Switch the currency to see typical ranges in £, € or $.
Three ways to roll out
Start where you're comfortable. Scale when the numbers land.
RedSquid is commercially structured so you can adopt at the pace your board can defend.
Runs on
Smart TVs
·
Set-top boxes
·
Sticks
·
Pucks
Lowest risk
Hybrid
Complement your existing STB estate.
RedSquid-powered smart TVs, sticks or pucks sit alongside the STBs you already ship. Start with a single region or a single tier, prove the economics, then widen.
- Smart TV, STB, stick or puck — same RedSquid stack
- No disruption to existing STB programmes
- Test monetisation on a contained cohort
Balanced
Phased rollout
One cohort at a time, then scale.
Launch RedSquid TVs to a focused customer cohort (new subs, lapsed churners, a premium bundle), validate ARPU uplift, then expand month by month.
- Validate the commercial story with real cohorts
- Expand as confidence + financials land
- Marketing support from Sharp for launch cohorts
Highest upside
Greenfield
Launch a new telco TV tier.
Build a new TV-led product for a new segment — Edge-AI-ready, operator-branded, with bundled financing via Glow and logistics via Sharp — and take it to market end-to-end on RedSquid.
- Own the full TV experience from unboxing onward
- Edge-AI-ready for next-generation AdTech
- Financing, logistics + marketing programme-managed
Near-zero risk economics
Low upfront capex. Modular adoption. Clear exit.
RedSquid is commercially structured so you can start small, validate the economics on a narrow deployment, and scale when the numbers confirm the story. No platform lock-in, clean data portability, predictable TCO.
Commercial contracts are with Sharp Consumer Electronics, a global TV manufacturer with over a century of heritage — the same partner who supports marketing initiatives for operators deploying RedSquid.
What's in the box
- Commercial contracts with Sharp, not with RedSquid
- Off-the-shelf TVs including logistics and financing
- Marketing support for operator launches
- Phased rollout, modular adoption
Our partners
Already live with multiple OEMs — with a layered partner stack behind them.
RedSquid ships on Sharp and Arçelik hardware, integrated by Ocean Blue Software and financed by Glow, with YouView, FX Digital and Fetch.ai shaping the UI, UX and AI on top.
Layer 1 · Hardware (OEMs)
The screens themselves — shipped RedSquid-ready.
Layer 2 · Integration & financing
So the screen ships, integrates, and gets paid for.
Layer 3 · UI, UX & AI
The experience layer that sits in front of the household.
Ready to reclaim the living room?
Make the TV, your TV.
Your Service. Your UI. Your Control. Your Data. Book a 30-minute demo and see RedSquid powering an operator-branded TV in real time.